Featuring colored stripes forming the number 24, the Tour Eiffel bid logo for the Parisian 2024 olympics was projected onto the Arc de Triomphe in a ceremony held symbolically at 8:24 p.m. local time, or 2024.

Paris leaders stated the logo represents the capital’s “dynamism, radiance and openness and a modern interpretation of Paris’ most iconic symbol, the Eiffel Tower, that reflects the city’s rich and beautiful history whilst also conveying the positive sense of optimism, drive and ambition of this vibrant metropolis”